Content marketing for credit unions: Not as boring as you think!

first_img 25SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Abby Kiebach As the CEO of a community credit union serving Lancaster County, PA, Abby is dedicated to maintaining the strength and stability of LRRCU while providing personal member service to all … Web: www.lrrcu.org Details It can be hard for credit unions, and our financial industry as a whole, when you feel that you aren’t “interesting” enough to produce content to support your online marketing efforts. Sure, the tech, fashion, or entertainment industries have an unending supply of exciting and fun topics at their fingertips. But don’t allow yourself to believe that credit unions are “too boring” for content marketingWhen you think content marketing probably the first thing that comes to mind is a blog. And that’s a great way to get started, especially if your content marketing budget is limited. But you should consider other content options that include:videoschecklistsslidesharesinfographicsHere are a few steps you can take to shake things up with your credit union content marketing.Find a Personality (Or a Few)One way to add interest to your credit union’s content marketing is to to “put a face to name.” Whether   they are writing blog posts or staring in a video series, tap into your employee base to find experts and personalities that your audience can relate to and create a “virtual” relationship with.It doesn’t have to be someone at the tip-top of your organization. In fact, your members may even respond better to the employees that they see on the front lines when they visit your branches. At Lancaster Red Rose Credit Union, I contribute content to our credit union’s blog, but so does our IT specialist, head teller supervisor and funds transfer manager.Here’s you chance to have a little fun, crack some jokes and show the world that credit unions aren’t so buttoned-up.SPOTLIGHT:Community 1st Credit Union, which serves Iowa and Missouri, introduced a spokesperson for their Your Voice program, which serves members ages 13-25. She blogs and tweets for the credit union, and is also featured in their educational videos.A Picture’s Worth a Thousand WordsIf your content marketing strategy involves pumping out article after article, pages and pages of words, well then I can see where things might seem a little boring. Adding visuals, anything from photos, videos, charts and graphs, not only liven up your content but also return great consumer engagement results. Keep this fact in mind, blog posts with visuals receive 94% more page visits and engagement than those without.Infographics are a fun way to capture a readers attention and way to present complex information or concepts in a user-friendly manner. In addition, they are highly shareable and can spread your message and your brand to a wider audience.SPOTLIGHT:Here are a few examples of the credit union industry using infographics to present financial tips to their audience.Get SocialDon’t forget, social media is content too! Facebook is a logical place to start, as it’s a great way to reach your members. But you should also consider branching out to Twitter, LinkedIn and even Pinterest, where you can engage with other credit unions and their employees.On the Lancaster Red Rose social platforms we do more than just news and event about our credit union. We position ourselves as an authority in the financial field by sharing industry news, financial advice and content from other credit unions around the country.SPOTLIGHT:See how the #1 credit union in the country, Navy Federal Credit Union, stacks up with their social media content strategy.Here are a few more tips for breathing fresh life into your credit union content marketing:Be consistent with producing content, aiming for adding new content to you site once per week, and interacting socially every day.Don’t always sell or promote. Content marketing is about building relationships with your audience and providing the information and education they are searching for.Encourage customer engagement with an open commenting section. Provide a call to action for your readers to respond to, and make it a two-way street by responding to all customer comments.last_img read more

Toriola Wins Men’s Table Tennis Single Event for Akwa Ibom …

first_imgNATIONAL SPORTS FESTIVALBy Joshua Onyebara in AbujaVeteran player, Segun Toriola, yesterday won the gold medal for Akwa Ibom State in the men’s single table tennis event at the 19th National Sports Festival in Abuja. Toriola, a seven-time Olympian, defeated Ganiyu Asmiyu from Bayelsa State 4-1 to emerge the winner.A sizeable crowd watched the thrilling final held at the basketball indoor hall at the Package B of the National Stadium, Abuja.After Asmiyu took the first set at 11-9, Toriola recovered and claimed the subsequent three sets11- 7 , 11-9, 11-7 and 11-9.It was a lively contest that climaxed with both players and their supporters overwhelmed by excessive emotions.” It was tough but my experience mattered, particularly after the first set. Nigeria is blessed with talented players,” Toriola noted.Leon Osaiowie of Edo State yesterday won a Gold Medal and broke a national record in 800m Freestyle Swimming event at the ongoing 19th National Sports Festival in Abuja.According to sources in Team Edo camp in Abuja, it was the father of the swimmer who broached his kid’s coming to participate at the Games.Chairman of Edo Sports Commission, Godwin Dudu Orumen confirmed it. He stressed of the foreign-born swimmer: His father spoke with me a few weeks after l assumed office as Chairman of the Edo Sports Commission  and l gave him my consent.”Unlike several other parents who will attach condition before their wards will compete for Nigeria, the senior Osaiowie only asked to be accommodated during the festival.“He asked only asked for hotel room accommodation and local transport Today, the Deputy Governor, Rt Hon Phillips Shaibu has directed the Edo Festival Team to make refunds to him and asked that the Commission keeps tab on the swimmer as well as support his training /participation in competitions that will help him improve his talent,” confirmed the ESSC boss.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more

Lakers continue late-game issues in 97-90 loss to Memphis

first_imgMEMPHIS, Tenn. >> They stepped onto the court determined to fight through the contact. They seemed ready to absorb the bruising blows to their body. They appeared eager to follow through on the advice their head coach told them beforehand.“Let’s punch them in the face,” Lakers coach Byron Scott said, “and see what happens.”The Lakers jabbed. They ducked. And then the Lakers punched some more. But eventually they fell after receiving a knockout punch. The Lakers suffered a 97-90 loss to the Memphis Grizzlies on Friday at Fed Ex Forum, marking their fourth consecutive loss that provided more examples on how the Lakers have failed to secure a close game, something Kobe Bryant once did well. Newsroom GuidelinesNews TipsContact UsReport an Error “He cherishes those moments,” Scott said. “We don’t have one specific guy that we can go to that can get us a shot.”The Lakers (16-45) have painfully experienced this both before and after Bryant suffered a season-ending injury last month to his right shoulder. The Lakers lost three of their other matchups to Memphis this season by five, four and three points. The Lakers’ past three losses were decided by six, one and seven points. This time, the Lakers lost despite outrebounding Memphis, 44-42, and holding a 79-69 lead with 9:06 remaining. Rookie guard Jordan Clarkson continued showing his growth by notching a career-high 25 points on 12-of-18 shooting and six assists. But the Grizzlies (44-17) put veteran forward Tony Allen on Clarkson in the fourth quarter where he scored only two points on three shot attempts. Scott observed Memphis’ switch “showed they a lot of respect to Jordan’s game by putting one of the best defensive players in the league on him.”“(Allen) got physical a little bit and put pressure on me,” said Clarkson, who had the second-highest rookie scoring performance since 1996, trailing only Ryan Kelly’s 26 points last season. “I was trying to get to my stuff. But he took me off my rhythm a little bit.”center_img The Lakers went on two scoreless fourth-quarter stretches that lasted for two and three minutes, respectively. They also shot 1 of 11 from 3-point range.“We got to move the ball and trust each other,” said Lakers guard Jeremy Lin, who had only four points on 1-of-5 shooting and three assists. “It’s not that we’re not purposely trusting each other. But when they tighten up, we’re scared to make the extra pass.”The most notable miss involved Lakers forward Jordan Hill attempting a 21-foot jumper that rimmed out as the Lakers trailed 89-87 with 27 seconds remaining. “I was wide open,” said Hill, whose 13 points came on only 6-of-15 shooting. “But when I shot it, it curved on me.”Then the result became official when Clarkson committed a turnover and his sixth foul on Grizzlies guard Mike Conley as the Lakers trailed 93-89 with 13 seconds left. That concluded a week with Clarkson’s growth coinciding with missing potential game-tying shots in Charlotte and Miami. “He’s learning he can play in this league at a very high level,” Scott said of Clarkson. “He’s also learning the last three or four minutes of the game is where he has to be at his best.”The Lakers are also learning that too, one loss at a time. last_img read more